Design

Experiential Marketing or Road Show as it used to be called, is fast becoming a leading form of promotion — a hybrid of field marketing, shop floor product promotion techniques, e.g. sampling, merchandising and point of sale offers. The objective of experiential marketing is not only to sell more product, but also engage a target audience with the ‘personality’ of the brand through experiencing it.

By its nature Experiential Marketing tends to take place in public areas such as shopping malls, airports, high streets etc. with difficult access and quick install times posing a set of unique challenges to our design team. When developing an experiential design, considerations such as ease of erection, access, transport, Health & Safety and re-usability are absolutely critical to the success of the campaign.