Latest Case Study
Cessna Aircraft, EBACE 2008
Having exhibited at EBACE at the Palexpo in Geneva over many years, the show is now the most single important Trade Show for Cessna outside the US. In 2007 they sold many business jets worth several million dollars each so for 2008 the company wanted to go even bigger and better and booked 35m x 16m space. The design challenge set to Lea International was to come up with a concept for this enormous space, which would reflect Cessna’s style and quality, appeal to European tastes, include elements which could be used for smaller stands at different shows and be re-usable of the next 5 years. Cessna sold 88 aircraft at the show totalling $750 Million!!
“The new Cessna International Exhibit is simply spectacular and makes a profound statement about our company. It is most fitting for Cessna and speaks positively to our position as a leader of the aviation industry. To properly portray our style and presence, it just can’t be beat!”
Roger Whyte — Senior Vice President, Sales and Marketing